Bumble told users in 2024 “A vow of celibacy is not the answer” and it went viral for all the wrong reasons.
Hours later, we partnered with progressive dating app FEELD to introduce Celibacy as a genuine dating feature on their platform.
We then launched an OOH campaign, strategically placing our ads over Bumble’s removed ones.
Turning Bumble’s fumble into a win for FEELD.
Our campaign didn’t just get covered, it also showed up in several broader cultural conversations on Cosmo, Glamour, The Independent and more.
AdAge / Hypebae / Cosmopolitan / The Independent / Mashable / Morning Brew / Glamour / Yahoo
