We launched the new Jose Cuervo Tradicional Cristalino - a tequila that combines the depth of an añejo
with the smoothness of a blanco. It’s smooth, with an edge.
And to stand out in a category full of sameness, it needs an unexpected launch.
/ PAPER MAGAZINE /
To announce Quaker Oats as The Official Oatmeal Sponsor of the NFL, we introduced a tiny maniacal oats-obsessed 7-year-old
whose one mission in life is to get Eli Manning to eat his oatmeal & stay in peak football shape.
This work became the footprint for Quaker Oat’s tone and the many campaigns to come.
Drum's Most Effective Ads / FORBES / MediaPost / Sports Illustrated / THE DRUM
It might be hard to imagine, but there are places in this world that don’t have Skittles. Most think they’re made from chocolate.
So we had to explain what Skittles are, in the most Skittles way possible.
We developed an extensive contextual media buy to serve as pre-roll on the different categories people were browsing about.
Volume on to listen to pre-pub teens do the voice overs.
These videos are part of a global package that can get translated across any and every language, like this one running in Vietnam
We also created print and store displays. Each one displays a unique type extrusion.
Being stuck at home while staring at beautiful video chat backgrounds really sucks.
So we created a way to go there for real.
All you had to do to win was to upload a picture of yourself
on a zoom background, and we’d give you a real vacation there.
LBB / ADWEEK / ADAGE / SHOTS / MUSE / ShootOnline / Creativity Editor’s Pick of the Day
Guide is Peloton’s first strength product. A small device that connects to your TV
so you can see yourself on screen working out with your favorite instructor.
Despite it being a small device, it packed a ton of new features, so we created 200+ unique assets describing each of them.
ps: peloton
2020…a year like no other, it was just fitting that we introduced a new holiday tradition.
Stick some Coors Light in a pile of snow, give it a face, and you’ve got a Beerman.
We built Beerman ornaments, build-your-own Beerman kits, custom Beerman beer cans, oh and a good old spot to introduce him.
ADWEEK / AdAge / MUSEClio / SHOTS / Thrillist / LBB / AdsOfTheWorld / REEL / MarketingDive / BusinessWire / TravelAndLeisure
ornaments to keep the tradition going
handsome cans for fans
to make #Beerman “a thing” we got Adam Devine to build a snowman in his LA home by basically sending him snow
people got inspired to make their own #Beerman
Following our Savor campaign, we partner with Taylor Swift to promote her new upcoming album.
Known for cleverly hiding easter eggs in everything she does…we also managed to hide a few.
Lots of research was done, so I guess I’m a swiftie now.
theDrum / TeenVogue / CNN / Glamour / PopSugar / dailymailUK / buzzfeed / People / popcrush / reddit / USWeekly / seventeen / hellogiggles / Yahoo! / Business Insider
Publications like Billboard, E! Online, US Weekly, and business outles like Business Insider, CNN and Yahoo! Finance also picked up the news.
Plastic straws suck. This one doesn’t.
We launched on National Tequila Day posting across all social channels
celebrating the Cuervo Agave Straw and its unique ability to make ALL tequila better.
We spread our message across all mediums and even gave a few straw boxes away. People love f̶r̶e̶e̶ ̶s̶t̶u̶f̶f̶ sustainable efforts!
Capital One's Final Four campaign is one of March Madness's most anticipated work. When celebrities like Samuel L. Jackson, Charles Barkley, and Spike Lee head to the NCAA Final Four … fun will be had.
Each year, they return with dozens of films, gifs, mobile games, and on-site activations.
Creativity Editor's Pick / Adweek Ad of the Day / Ad Age / Jimmy Kimmel Live / FOX Sports / Mashable
Gold Clio, Silver Clio, Bronze Clio x2
On-site activations, response gifs, mobile games and many many tweets
Capital One’s Savor credit card is for people who like to eat and go out… so, most of us.
Casting all real friends and families we showed the joys and messy moments of going out.
It was also one of the first times Capital One didn’t use spokespeople.
All songs were played loudly while editing.
We developed print concepts that play with the duality of dining / entertainment moments.
Capital One and Spotify partnered to bring a special offer.
So we had Sam L. Jackson sing a special song to let you know about it.
Southwest Airlines does things differently from all the other airlines. We called it Transfarency.
It means: Low fares. Nothing to hide.
No bag fees. No change fees. No sneaky fees.
You can use some of your rewards for something fun, like renting a car.
Or use those rewards to go somewhere outside of the country.
While other airlines are charging customers with unexpected fees,
we decided it was time to pay those sneaky fees for them.
So we created #FeesDontFly
and then, we filled the airports with competitive prices
Capital One’s Spark Business card is one of the most rewarding in the industry. So, we decided highlight small businesses across the US and show how they used their cash back to continue growing their company. These are some of my favorites.
Here are some other ~ fun ~ things I’ve done
Art Direction
A thrilling schizo-telenovela.
Art Direction
In 1986, Moctezumair®, the mustache hair dryer company,
reaches out to Mexico’s top ad agency–GG&SS
to increase the sales of their product with a new TV campaign.
Watch first episode and if you're hooked.. continue on here.
